Boldness Breeds Sweets

A tasty design manifesto project that uses the psychology of connection between taste & memories as a trigger to help overcome a creative block by being bold in design decisions. Visually represented into a sweets brand, the manifesto centers around two ideas - being bold and the connection between taste, emotions and memories. Each bold, yet delicious flavor combination is rolled up into a layered hard candy, with each layer of flavor chosen to activate a sensation and its related memories, which will in turn help to provide inspiration.


Sketches & Research